Vance Joy's "Riptide" Analysation

 Lyrical to visual representaion

Woman progressively getting more tramatised

other scenes of women being scared

Vance Joy: Riptide (2013)


In Vance Joy's "Riptide" a various references are made, whether its towards domestic violence towards women or jealousy represented by money, "Riptide" is full of post-modernistic references and visual to lyrical references. Riptide's music video, for the majority of it, directly correlates what is being said lyrically, to what is being shown visually. With references to women appearing traumatised, the theme of post modernism is prominent though out.

During the beginning, a lyrical to visual reference is present first out, "I was scared of dentist and the dark." whist this is spoken, we are greeted with a  woman, presented worried and in a form of dentist equipment. The next scene places women in a sexual light, and not for the first time either, a woman is shown slowly stripping down, this scene can be used to reinforce the stereotypical idea of women only being used for their bodies and to be sexualised, swell as to only appeal to the male audience and / or fantasy. This is often seen in various music videos as a ploy to increase audience reach to the male gender.    




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