Water Aid Advert

 Rain For Good Charity Advert.

In the advert, during the beginning, we are brung into a living room to which the news is stating that rain is going to be present over the days, stereotypically  the uk is always miserable and raining, so in contrast to Africa and the advertisement, rain is not typically present to which promotes the inner message of the advert. In addition, the opening is placed in a middle class setting presumably which also presents the UK as selfish in this sense. The radio is speaking generally, but directly to the audience, being us as what is spoken, is relatable and connects to the listener directly, with cold low lighting to accompany it.

Poor African areas are shown purposely within the advertisement for sympathy reasons, whilst the main character of the advertisement subverts generic stereotypes as she is singing happily and has nice clothes, not crying nor seeming in need of serious help, yet her mood is ambiguous. These are binary opposites as the UK is shown in a cold lighting to which Africa is shown as a warm lightning with bright colours displayed through out Africa, without applying guilt or negativity. The main character is presented in. various close up shots strongly putting her emotions on the forefront. with a Negative start in the UK and positive build up in Africa the advert ends with a hopeful scene of water and chance, with the water looking and being presented in a precious and sacred way.

The Advert closes on a view of the sun, possibly signifying a better future in the end, and that's what the advert displays with the signification of hope for a better future in the end, IF we give into the advert and donate, which is the primary objective and focus of the advert. The advertisement is structured in a specific way, it starts off with a grimy aurora, of darkness and disappear, inflicting a sad, distinguished feelings and sorrow, to which the advert transcends into a state of hope and happiness as the advert progresses. It leads up to a uplifting feeling of hope and spirit  


Comments

  1. Coulsdon Media and FilmOctober 8, 2020 at 7:10 AM

    Rhys, I know you've done a lot of good work on the Tide product. Please publish it to your blog asap.

    Sonya

    ReplyDelete

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